A good name can add greatly to products success. Finding the best brand name is difficult task for the marketing companies. It begins with a careful review of the product and its benefits, the target market, and proposed marketing strategies. Desirable qualities for a brand name include fallowing;

1. Good brand name should suggest something about the products benefits and qualities. Example Beautyrest, Craftsman, Bug spray.
2. It should be easy to pronounce, recognize, and remember.
3. Short brand name is good (Tide, Coke, Puffs, Nike) but some times long name effective (Love my carpet, Mini minors,)
4. Brand name should be distinctive, and attractive to read (Lexus, Kodak, Oracle, Nestle, and Marks & Spencer)
5. It should be expendable, working in physical market, international, national, service, and online give help to promote business everywhere. Amazon.com began as an online book seller but now working in marker as well.
6. Brand name should translate in other languages; it may be in any language being attractive and easy to understand in any market. Shell is easily understood in 54 foreign languages.
7. It should be capable of registration and legal protection, a name cannot be registered if it infringes on existing brand name.
8. It must be protected and easily fame in market that no other company try to catch it or makes its duplicate.
9. It should be identified with the product category, Jeans; shirts, Sports, and foods items have attractive brand names.